The Fear Lives, Rest of Wes Craven 2021
PT
“The Fear Lives, Rest of Wes Craven” é o nome de um ciclo de cinema fictício para o qual foi elaborada uma identidade visual e gráfica em regime académico.
Este ciclo de cinema realiza-se em Matosinhos no Teatro Municipal, e é dedicado em memória do falecido diretor e realizador Wes Craven, criador de vários filmes clássicos de terror dos anos 80, 90 e 2000, como “The Nightmare on Elm Street” do clássico Freddie Krueger, e a saga “Scream” dos assassinos mascarados de Woodsboro. Wes foi um dos pais dos clássicos de terror, então este ciclo tem o propósito de o homenagear com o objetivo principal de transmitir a ideia de que apesar de o diretor já ter falecido, o seu terror prevalece, e o seu legado prevalecerá para sempre, assim o nome “The Fear Lives” = “O medo vive”, “Rest of Wes Craven” = “O descanso de Wes Craven”. O elemento gráfico principal deste ciclo de cinema é o caixão, com o propósito de criar desconforto ao espectador, remetendo à morte e ao clássico termo “Rest in piece” = “Descanse em paz”. Para este conjunto de elementos visuais foi desenvolvido um poster desdobrável de duas faces, um cartaz do evento e um programa dos filmes e dias em que os filmes irão ser exibidos. Foi também criada uma animação publicitária em loop para as redes sociais, posts com as datas e filmes e uma coleção de merchandising. A sua tipografia base é irregular e foi desenhada do zero, com base nas mensagens deixadas pelos assassinos nos filmes clássicos, esta funciona em conjunto com uma não serifada.
EN
“The Fear Lives, Rest of Wes Craven” is the name of a fictional cinema cycle for which was created a visual and graphic identity, in an academic regime.
This cinema cycle takes place in Matosinhos at the Municipal Theater, and is dedicated in memory of the passed away director Wes Craven, creator of several classic horror films from the 80s, 90s and 2000s, such as "The Nightmare on Elm Street" with the classic Freddie Krueger, and the “Scream” saga of the masked killers of Woodsboro. Wes was one of the fathers of horror classics, so this cycle aims to honor him with the main objective of conveying the idea that although the director has passed away, his terror prevails, and his legacy will prevail forever, thus the name “The Fear Lives, Rest of Wes Craven”. The main graphic element of this film cycle is the coffin, with the purpose of creating discomfort for the viewer, referring to death and the classic term “Rest in piece”. For this set of visual elements, a two-sided folding poster was developed, an event poster and a program of the films and days when the films will be displayed. An advertising loop animation was also created for social networks, posts with dates and films, and a collection of merchandising. Its principal typography is irregular and was designed from scratch, based on the messages left by assassins in classic films, this works in conjunction with a sans serif.
This cinema cycle takes place in Matosinhos at the Municipal Theater, and is dedicated in memory of the passed away director Wes Craven, creator of several classic horror films from the 80s, 90s and 2000s, such as "The Nightmare on Elm Street" with the classic Freddie Krueger, and the “Scream” saga of the masked killers of Woodsboro. Wes was one of the fathers of horror classics, so this cycle aims to honor him with the main objective of conveying the idea that although the director has passed away, his terror prevails, and his legacy will prevail forever, thus the name “The Fear Lives, Rest of Wes Craven”. The main graphic element of this film cycle is the coffin, with the purpose of creating discomfort for the viewer, referring to death and the classic term “Rest in piece”. For this set of visual elements, a two-sided folding poster was developed, an event poster and a program of the films and days when the films will be displayed. An advertising loop animation was also created for social networks, posts with dates and films, and a collection of merchandising. Its principal typography is irregular and was designed from scratch, based on the messages left by assassins in classic films, this works in conjunction with a sans serif.
